Fleming Citroën, at North Lynn, and Sterling Peugeot, off Hardwick Road, have changed their names and are now known as Co-operative Motor Group.

To celebrate the launch, the company is offering a free prize draw to win six months' free shopping worth £2,600 at any of the East of England Co-op food stores in Norfolk.

Entry forms are available from Co-op stores, from the Lynn motor dealerships and the Peugeot branch at Norwich – and also from the Lynn News front office in Purfleet Street.

The East of England Co-op is the third largest independent consumer co-operative in the UK with a turnover of more than £400 million.

Chief executive, Richard Samson said: "Our motor dealerships are an important part of our business and we want our customers to know that they are buying from an organisation that has 140 years of business success behind it as well as a commitment to ethical trading and support for the local community.