Ads at King’s Lynn cinema aim to reduce A&E use

QEH General Views of the outside of the hospital ANL-150525-110929009
QEH General Views of the outside of the hospital ANL-150525-110929009
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Cinema-goers in Lynn will be given advice about how to find the right NHS service as part of a summer campaign to ease pressure at the Queen Elizabeth Hospital’s A&E.

A slide promoting Choose Me Not A&E, a campaign that stresses the importance of only going to hospital in an emergency, will be shown before screenings of films at the Majestic Cinema during July and August.

Posters and adverts will also appear in the town’s Vancouver Quarter, in local newspapers and coastal areas.

Tourists staying at local holiday parks will be able to pick up a pamphlet containing summer health advice and details of local services and useful numbers.

Dozens of people every month attend A&E at King’s Lynn’s Queen Elizabeth Hospital but are sent home requiring no treatment.

Others who wait for hours could receive more appropriate treatment closer to home, at pharmacies, local GP surgeries, or via the 111 service.

The Choose Me Not A&E campaign aims to provide people with vital information about which health care service is right for the symptoms they have.

The campaign promotes local pharmacies, GP surgeries and the NHS 111 service as alternatives to A&E.

The campaign is being led by NHS West Norfolk Clinical Commissioning Group (CCG) in collaboration with the QEH.

A summer health roadshow organised by the CCG and other health partners will take place on Hunstanton Green on Thursday, August 25.

The public are invited to visit the roadshow from 10am to 4pm, where they will be able to speak to local GPs and pharmacists about health issues.

Dr Imran Ahmed, West Norfolk CCG’s Urgent Care Lead, said: “We want local people and visitors to West Norfolk to understand that A&E is for life-threatening or serious conditions only. GPs, pharmacists and the NHS 111 Service are all able to help treat a wide-range of illnesses and conditions, freeing up resources in A&E for those who desperately need them.

“If you are in the Hunstanton area on August 25 and would like advice on a non-urgent health condition please pop along and see us and we will help you find the right service to get you better.”