SWAFFHAM: Waitrose helps six causes
Swaffham’s Waitrose store has handed out a total of £6,000 to six charities in the local area as part of its Community Matters fundraising scheme.
Tristan Barber, a department manager at the store, said: “Normally we put £1,500 a month, every month, into this scheme, but in November and December, rather than having a television advert, we invested in Community Matters by giving every branch £3,000 instead.”
November’s beneficiaries were Swaffham and Litcham Home Hospice, which received £1,836, Age Concern Swaffham £764 and Sing Your Heart Out £400.
For December, Different Strokes in Lynn, which provides support to young people who have suffered the trauma of a stroke, got £1,682, Swaffham and District Homestart £695 and Lynn’s Purfleet Trust, which supports the homeless, £623.
Another department manager, Tim Richmond, said the charities were selected for being causes that reflect the values of family and home, “which are very much at the forefront of people’s minds over the Christmas period”. The store’s customers determined the amount each received by voting with tokens.
Our picture shows representatives from each of the charities at the store on February 15 to receive their cheques from Mr Barber and Mr Richmond.
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Tuesday 21 May 2013
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