A simple experiment 50 years ago to create an aerial to improve TV reception led to the founding of a West Norfolk company which today has become a leader in its field.
Aerial and satellite specialist Maxview Ltd, based in Setch, is this year celebrating its 50th anniversary with a vision of building on its established markets and introducing more products.
Maxview has developed valuable partnerships with organisations from the USA, China and Germany which has allowed the business to become one of the major suppliers of satellite touring equipment throughout Europe.
The company was founded by Reg Clark, whose son Allan now manages the business, after he flicked a switch on his TV set on the evening of Thursday, September 19, 1955, and the first picture from the new Independent Television Authority filled the screen.
Nobody else in the West Winch area was able to receive the new commercial station because the distance was too great and Mr Clark, who at the time was a sales representative for a soup company, decided to take up the challenge.
He knew little about TV aerials or reception and went to the local radio show with a ruler and pen and took away some measurements of an aerial and built a prototype.
The aerial was hoisted up above his existing Norwich-pointing aerial and he started receiving transmissions from over 100 miles away.
Mr Clark established Maxview in 1964 and the company has expanded to become one of the largest and most innovative UK manufacturers of aerial and satellite equipment.
Said Allan: “We ensure that the company has stayed true to its traditional philosophy of providing the consumer with the highest possible quality at a fair and affordable price.”
In the Seventies Maxview started producing touring aerials with screw fixings, which progressed onto suction fixings and then roof mountings.
In 1986 the first omni-directional aerial was launched at the Boat Show, the Omnimax, which is still the company’s best selling touring aerial for caravans, motorhomes, trucks and inland waterways markets.
Satellite dish systems designed specifically for mobile use were also developed. The first of these, the Omnisat, soon developed into an entire range, including its first roof-mounted system, the Click Clack.
With so much interest in Maxview products across the UK, interest soon began to develop in Europe, with Maxview Germany being formed in the early 1990s to meet demand.
Mr Clark added: “Last year sales were boosted even further with our first orders being sent to both Australia and New Zealand. In 2015 we will be introducing yet more innovative products across our comprehensive product range. So here’s to another 50 years.”
To celebrate the 50th anniversary Maxview is running a Facebook competition – visit www.facebook.com/Maxviewlimited for details.