Lynn’s QD store this week joins in celebrations to mark its company’s 30th anniversary this month.
From Wednesday customers will be able to enter a free prize draw for a chance of winning a Mini Cooper, the use of a sports car for the weekend or winning one of 300 vouchers each with a value of £30.
As part of QD’s biggest celebration event of its kind, it is also offering 30 per cent off discounts across hundreds of products in store.
Lynn’s shop in Norfolk Street, is one of 43 within the group, which is an independently owned chain of value retail outlets. Lynn’s QD store opened 25 years ago, after the first store opened in Norwich in 1985.
The QD Group bought Lathams of Potter Heigham in 1989, Cherry Lane Garden Centres in 2001 and rival discount chain Thing-Me-Bobs in 2013.
Group Chief Executive Nick Rubins considers QD, and its sister brands as one of the original value retailers, as the business was established well before the majority of today’s competitors entered the discount retail market.
The original concept, founded by Nick’s father and current chairman, Danny Rubins, and previous managing director Ken Turner, was to create a range of independently owned stores which offered a wide range of constantly changing, quality products at discounted prices, which was how the name QD was established.
Nick Rubins said: “Effectively QD was one of the first discounters on the High Street in the East of England and, despite strong competition, our business continues to thrive and remains a key part of the local communities in which we operate. As part of our birthday celebrations we will also be raising money for the East Anglia’s Children’s Hospices, as a charity which operates across a core area of our geographical heartland. Over the last 30 years the business has remained committed to its core ethos of providing great value to customers and it has grown through a mixture of acquisition, diversification and reaction to new retail trends.
“We’re proud of the business we’ve established and of its strong foundations. Everything is paid for, not built on credit. Whilst we’ve seen many competitors enter the market, with differing success, we’ve continued to succeed by evolving as needed yet not losing sight of our core strengths of quality and value. Discount retail remains fashionable, but it is a hard market to enter as it is all about volume and brand. QD is all geared up for the next phase of its growth and we are actively looking for market town and stand-alone sites throughout Eastern England whilst updating and refurbishing our existing stores, as we have been doing with our Cherry Lane centres since 2012.”
QD currently employs 1,500 people across the business, some of whom have worked for the organisation for over 25 years. The hard-working staff will also be rewarded with the chance to enter a free prize draw to win a £3,000 holiday voucher.