As latest figures showed another fall in West Norfolk’s unemployment rate, a new campaign encouraging people to come and work in the borough has been unveiled.
Statistics published on Wednesday showed that the number of people who are out of work and claiming Jobseekers’ Allowance in the borough fell by 30 to 955 in May.
The overall rate of unemployment, estimated to be 4.1 per cent of the workforce, is also at its lowest level in nine years.
Now, a new Working In West Norfolk initiative, which is due to start on Monday, will use posters on trains travelling between Lynn and London in a bid to attract commuters to job opportunities at some of the “most recognisable employers” of the area.
The scheme is a partnership between West Norfolk Council, Freebridge Community Housing, West Norfolk Clinical Commissioning Group, The College of West Anglia and Lynn’s Queen Elizabeth Hospital.
Freebridge chief executive Tony Hall said: “In the coming months and years I know this will offer a huge boost to the organisations, and attract people to our fantastic region.
“Our part of the world has a wealth of opportunities and this new campaign can spread that message to a much wider audience.”
Posters will point to the campaign’s website, www.workinginwestnorfolk.co.uk, for potential candidates to find vacancies as well as important information about the area such as housing and education.
The website will also feature films on individual experiences of living and working in West Norfolk from some of the region’s employees.
West Norfolk Council chief executive Ray Harding said: “We are delighted with the progress that is being made and we hope that, with the launch of this campaign, we can continue to highlight the fantastic opportunities in our region.”
“It’s time we raised our voices much louder when it comes to selling the benefits of our region to those outside West Norfolk.”