East of England Co-op appeals for support to back Fairtrade Fortnight

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The East of England Co-op is appealing to people to back Fairtrade Fortnight which begins on Monday, February 29.

The Co-op is asking people across the region to lend their support to the two-week campaign by registering at fairtrade.org.uk/breakfast and taking part in this year’s Big Fairtrade Breakfast.

At least 600 million people worldwide are affected by seasonal hunger. Fairtrade gives farmers an equal voice and ensures they are paid and treated fairly, whilst providing an opportunity to improve their social, economic and environmental conditions.

Purchasing Fairtrade products is an easy way to take action and literally changes lives.

Minnie Moll, Joint Chief Executive at the East of England Co-op, said: “We stock a range of products that are perfect to include in a Fairtrade Breakfast, including orange juice, tea, coffee and bananas, and each person that eats one Fairtrade food product and drinks one Fairtrade beverage qualifies as taking part in the campaign. If breakfast isn’t your thing, why not take up the Fairtrade Challenge and swap your usual tea or coffee brand for Fairtrade during the Fortnight?”

The Fairtrade Minimum Price acts as a safety net for producers by covering the average costs of sustainable production and enables them to predict their income and budget for providing food for their families

Fairtrade is an initiative very close to the East of England Co-op’s heart and Fairtrade 99 tea is donated to good causes across Norfolk, Suffolk and Essex as part of the retailer’s highly successful community scheme, Co-op Cuppa.

Since launching the scheme in July last year over 208,000 Fairtrade teabags have been donated by the retailer. If you’re an East of England Co-op member and are holding a one-off event, running a regular group or activity or kick-starting something that has a positive impact in your local community, Co-op Cuppa will provide a free supply of Fairtrade tea. To apply please visit: www.cuppa.coop

For more information please visit: fairtrade.org.uk/breakfast