Gentlemen’s grooming products business expands with launch of new premises in King’s Lynn

Captain Fawcett's Emporium in King's Lynn pictured with an antique shaving style chair and other items is proprietor Richie Finney.
Captain Fawcett's Emporium in King's Lynn pictured with an antique shaving style chair and other items is proprietor Richie Finney.

The grand opening of new business premises in Lynn with a launch party on Saturday marked another chapter in the success story of Captain Fawcett, supplier of “first class gentlemen’s grooming requisites”.

Guests from across the globe were invited to the official opening of Captain Fawcett’s Emporium, located on Friesian Way, Hardwick Narrows Estate, in premises formerly occupied by Dickie’s Pet Centre.

Business founder, Richie Finney, who has a passion for motorbikes and antique grooming accessories for men, first began making moustache wax in his kitchen six years ago. Since then, more products have been developed, order books have filled, and it’s become a global business which exports to 48 countries. There are now eight employees and UK stockists include Jarrolds in Norwich and Harvey Nichols, London.

The business is named after a character Captain Fawcett, an Edwardian explorer whose trunk was discovered in 1997 which contained his gents’ dressing case complete with oils, ointments and journals, around which Richie has based his ideas. He said: “It has a yesteryear feel, ‘keep a stiff upper lip regardless’ kind of tone.”

Richie, who has lived in Terrrington St Clement for the last 12 years, was involved in the film industry for 25 years, working as a boom operator. “I always had a passion about how things should look when I was working on set with the actors. I began making moustache wax at home. My wife, Christine Greenwood, is a renown make-up artist, and she started taking it to work and it became used in most film sets in the UK.

“At home it was the sheer volume of products which was getting too much – there were hundreds of jars to label and then I needed a ladder in my hall to reach the boxes. It was getting a little too much.”

So three years ago Captain Fawcett’s moved to premises in Crossbank Road, Lynn, before further expansion has taken it to its new larger site in Hardwick.

Lots of time and money has been invested in the new emporium, said Richie. It has areas designated for filling and dispatching the goods. It also includes some of Richie’s personal collection of antique shaving items.

“The idea is that people will come along and visit and we intend to hold some motorbike events as well as regular barber evenings.”

For more information, visit the website www.captainfawcett.co,uk