Key roles take forward international development of King’s Lynn educational toy firm

Claire Johnston new senior marketing manager at Lynn's Learning Resources ANL-141111-155511001

Claire Johnston new senior marketing manager at Lynn's Learning Resources ANL-141111-155511001

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Educational toy manufacturer Learning Resources has recruited two new members to its team who will take on key roles at the Lynn-based business.

Claire Johnston, from South Wootton, joins as senior marketing manager and Claire Caldairou, of Lynn, has been appointed as an international sales customer relations coordinator.

Claire Caldairou, new sales cusotmer relations coordinator at Lynn's Learning Resources. ANL-141111-155705001

Claire Caldairou, new sales cusotmer relations coordinator at Lynn's Learning Resources. ANL-141111-155705001

International experience played a big part in Claire Johnston’s determination to secure her new role. She said: “I am really delighted to join the business at such an exciting time and to be able to draw on my broad experience across marketing, communications and events.

“When I relocated back to the UK, having spent almost ten years abroad, I felt passionate about finding a role locally, within a growing business that operates on both national and international levels and Learning Resources is the perfect fit.”

Claire joins the company following several years with global FMCG business, Procter & Gamble at their marketing headquarters in Geneva, Switzerland and most recently the Foreign Commonwealth Office/UK Trade and Investment in Sydney, where she worked as brand and events marketing communications manager promoting the UK Government’s Business is GREAT Britain Campaign across Australia and New Zealand.

Dennis Blackmore, managing director, Learning Resources Limited, said: “Claire is joining us at an extremely important time within our 20 year history. This is a senior role within the business and we feel Claire’s skills and experience complement those of our existing leadership team.”

Claire Caldairou steps into a new post to support the business’s head of sales as the company focuses its sights on market development in the Middle East, India and Africa.

She will take over responsibility for Learning Resources’s smaller international customers, with a further remit for developing the company’s market presence in France.

Mr Blackmore said: “Claire’s appointment is a strategic investment to support the company’s plans for growth in the wider European, African and Middle Eastern markets.

“Her previous experience as a French-speaking sales executive is a great asset, along with her general experience working in international markets, both of which will be helpful in nurturing relationships with our existing customers.”

Claire is a French national from Lyon who studied Applied Foreign Languages at university before moving to the UK. She also has a master’s degree in project management,