Family-run toy and nursery shop Youngsters World is this month celebrating 21 years of trading in Lynn’s Norfolk Street.
Since it was first set up as The Match Box and later renamed Youngsters World, the owners husband and wife John and Liz Harrison and Liz’s brother, Paul Sanderson, have seen it go from strength to strength.
Now they are celebrating the special birthday with their customers by holding a mega prize draw with 21 different prizes with winners being chosen daily during 21 days in November.
Since its early beginnings selling mostly toys and models it has expanded its range to include an extensive range of items for children including prams, cots, bedding, high chairs and furniture.
“Trading has changed significantly over the years. To begin with, there was no Sunday trading and now we’re open seven days a week,” said Liz.
“We have a team of loyal long-serving staff, some of whom have been with us since we set up here, and they have a good rapport with customers, who know that they are getting the best advice they can trust.
“In spite of the surge in internet shopping several years ago, I think people still like coming into a bricks-and-mortar shop to see things for themselves or to chat to staff face-to-face about what they are looking for.”
The shop runs a savings club, which has proved very popular and allows people to spread the cost of their purchases.
It is also a member of Toymaster, which is a national buying group made up of individually owned shops, but enables everyone to work together to get better prices and better selections.
“Another reason for our success is that we particularly tailor our stock to suit our local community. We stock lots of farming toys which big organisations would not do as they would not sell in populated areas.
“With our toys, we also make sure that we stock the full range, and not just the best-sellers, unlike some other shops.”
The prize draw carries a top prize of a Mama’s and Papa’s furniture set worth £530. There’s also a Silver Cross stroller worth £140, an £80 Lego castle, a Zapf Baby Born Twin dolls pram worth £54 plus a wide range of other prizes.