South West Norfolk MP Elizabeth Truss is encouraging local residents to back small businesses in their area.
To support Small Business Saturday this coming weekend, the MP will be in Swaffham town centre visiting locals shops and cafes along with Breckland councillors Ian Sherwood and Shirley Matthews.
Small Business Saturday has evolved to inspire and promote small businesses.
Ms Truss said: “I would really urge everyone to support this great initiative. We can all champion the excellent entrepreneurs, e commerce, tradesmen, shopkeepers and local producers that work hard in our towns, villages and countryside to offer a wonderful service to the consumer.
“In Norfolk we have amazing food – our farm shops, green grocers and butchers offer local produce that is grown or reared right on our doorstep. When you walk around towns like Swaffham, Downham or Thetford it really is great to meet the individuals who have set up as say a retailer or restaurateur, who have spotted a gap in the market and want to offer an excellent customer experience.
“These people really enhance the quality of the towns and villages we live in and Small Business Saturday is a fantastic way to celebrate this.’’
Cllr Ian Sherwood said: “Swaffham is the heart of the local area and our small independent businesses provide vital services and jobs for local residents. We need to support them all year round and as a local councillor I know how important they are to us.
“Breckland Council provides free parking all year round, one of only a few councils nationally still to do this, which both local residents and retailers value highly.”
The council is also working on a new “Open for Business” initiative to find how it may best work with them to promote and encourage business growth and innovation within the District.
Jeanette Thurtle, FSB East Anglia Development Manager said: “Small businesses are the heart of the local community. They generate wealth, employment and opportunity. Small Business Saturday and the FSB Keep Trade Local Campaign are all about supporting the local community. We want to see people using all of the independent businesses on the high street and celebrate the uniqueness and flavour that they bring to their communities.”
Cllr Shirley Matthews said: “Having previous experience of being in a small retail business here in Swaffham, I know how important it is that our district council retains its free parking policy and continues its development of helpful initiatives to encourage economic growth.”