Norfolk food producers showcase wares at Local Flavours 2015

Local Flavours 2015 features locally sourced food and drink. ANL-150915-090432001
Local Flavours 2015 features locally sourced food and drink. ANL-150915-090432001

South West Norfolk MP and Secretary of State for the Environment Liz Truss will be opening Local Flavours 2015 next week where food producers from across the Eastern region will be showcasing their products.

The trade-only show on Wednesday, September 23, at the Norfolk Showground Arena will see 80 local producers presenting their wares to local and national buyers from some of the largest UK wide supermarkets to the smallest local delis and bed and breakfast establishments.

Liz Truss ANL-150413-115526001

Liz Truss ANL-150413-115526001

This is the third Local Flavours event which has increased significantly in size and has been developed through a collaboration of the public and private sectors funding it and working together.

Liz Truss said: “It is great to see local producers coming together to showcase some of the amazing food and drink we have in East Anglia. The wealth of talent on offer in our region is fantastic and I look forward to opening the event.”

New for 2015 is a reception for farmers and large food producers. Liz Truss will address the attendees at the reception and the group will look at how they can raise the industry profile further.

She will also be calling for Norfolk produced food to be more clearly recognisable. She said: “We take great pride in our Great British produce and Norfolk is blessed with its fair share of superb food from the Cromer crabs, Binham Blue Cheese to Norfolk Peer Potatoes. However Norfolk has no protected food name it can call its own – Cornwall by comparison has six, Yorkshire three.

“The Designated Food Initiative offers legal protection and significant marketing and promotional opportunities. It has been shown that having a protected food name can increase sales and is a great mark of quality, particularly to overseas markets. So let’s really champion the excellent produce that Norfolk is already known for and secure protected food name status for some of our wonderful food and drink.”

Anyone interested in sourcing local produce can attend the event for free. Registration is essential telephone 01603 702374 or email faye@thelivelycrew.co.uk for more information.