Start-up businesses are possibly the most important players in our economy.
Imagine a world where the future is in the hands of only the existing companies. Eventually there would be acquisitions and mergers, resulting in fewer and fewer businesses. Innovation would be smothered, the market would become moribund.
It’s new businesses starting up that fuel the hunger to succeed, to do things differently; that keep commerce afloat.
It’s never easy, of course, and, to continue the nautical theme, it’s wise to consider the words of French writer Andre Gide who said: “One doesn’t discover new lands without consenting to lose sight of the shore for a very long time. “There’s no doubt that for most people, starting up a business means waving goodbye to the relative security of a salaried job and the stability it offers. For a while.
Once you have set sail, it’s vital to send out the right signals, so that people know where you are. Aside from sales the most important challenge facing a new business is that of raising the profile. That’s still not easy either but social and digital media do make it possible to heighten awareness more quickly now.
Start-up businesses have always been a vital part of the Norfolk Chamber of Commerce and every day I see new businesses using our website and messaging services to spread their word, gaining visibility and orders as their name, success stories and achievements gain an ever growing following. That’s never more true than in West Norfolk, which has never been short of entrepreneurial spirit.
The voyage from start-up business to successful brand is a difficult one, and waving goodbye to that shore is a wrench. But, without new companies being launched the future presents a bleak forecast.
The attitude, willingness and innovation are all here in our region. The current climate is showing some signs of settling down. Rest assured The Chamber will be here to support those adventurers who will keep business afloat.