Swaffham: Tesco supermarket on the cards

Swaffham Site for a New Tesco Store in Castle Acre Road
Swaffham Site for a New Tesco Store in Castle Acre Road
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MORE than 100 new jobs could be created if plans to build a new supermarket in Swaffham come off.

Developer Millngate is hoping to build a Tesco supermarket on a three-acre site on Castle Acre Road.

The developer is buying the land and its derelict buildings from Breckland Council and exchanged contracts in July.

Millngate, which has been looking to build a supermarket in Swaffham for four years, hopes to submit a planning application for the supermarket early next year.

The plans are at an early stage but the company could be creating more than 100 jobs in Swaffham.

Managing director of Millngate Tony Sweeney is hoping the supermarket will encourage more people to shop in the town.

He said: “This is a fantastic opportunity to regenerate a derelict site, which has been empty for some time, through an attractive, environmentally friendly, sustainable building on the main approach into the town.

“It has taken us many years to persuade an operator to come to the town and we are particularly fortunate that Tesco has made this commitment – a perfect addition to the most prominent part of the Eco-park closest to the town square.

“We are committed to community consultation and will be holding a community exhibition early in the new year to share our ideas with residents and to seek feedback.

“We look forward to working closely with the local community as our proposals progress.”

Tesco say that the supermarket would be of a similar size to their store in Fakenham.

Regional corporate affairs manager Louise Gosling said the chain is looking forward to working with Millngate and would be keen to stock local produce.

She said: “A new Tesco supermarket will create an improved shopping offer for Swaffham. Tesco’s policy is to employ locally and there will be a wide range of full and part-time jobs for local people.

“We are confident that a Tesco supermarket in Swaffham will help encourage existing residents to shop more regularly in Swaffham and will attract additional shoppers into Swaffham.”

Chairman of Swaffham Business Forum Chris Parsons says the association is waiting to find out more.

He said: “We want to talk to Tesco to find out a bit more about what they are proposing.

“Then we want to canvass business forum members to seek their views so we can represent them within the planning process.”

Mayor Shirley Matthews said a large number of people in the town shop outside Swaffham.

She said: “It could be a good thing for the town.

“I think we miss Woolworths so if they concentrate on clothes as well as food, we hope it would help the town.”

Swaffham already has three main supermarkets – Rainbow, in London Road, Waitrose in Castle Acre Road, and Asda in Lynn Street.