BBC’s Great British Bake Off series has turned out to be a recipe for success for a cook shop in Hunstanton.
Sales of kitchenware and cooking utensils have soared at the Colourful Cook Shop in the town’s High Street since the series kicked off on BBC 1 in early August.
Shop owner Richard Atkinson and his wife, Joanne, have seen demand rise significantly for their wide range of products, thanks to the huge popularity of the show featuring baking queen Mary Berry and specialist baker Paul Hollywood, who are the judges.
Said Richard: “The Bake Off always has a huge impact on our business. People start coming into the shop asking for all kinds of items of all shapes and sizes which they have seen on the programme.
“A couple of weeks ago the contestants were using ring pans for their cakes, and so many people came in asking for them, they were literally flying off the shelves!
“During last year’s series, they were using jam thermo spoons and our sales went through the roof, going from perhaps selling one a month, to completely selling out in a couple of days. The spoons are used in jam-making or for tempering chocolate.
“The series certainly is a big deal for us as it stimulates so much interest in baking.”
He said the customers frequently discussed the programme in the shop and asked Richard and Joanne what they thought about the contestants and who was the favourite to win.
Richard and Joanne being fans of the programme themselves have bought tickets and are looking forward to going to see Paul Hollywood when he is appearing in Norwich in December.
The shop sells all kinds of utensils including pans and saucepans, bowls, jugs, a large rang of colourful knives, sugarcraft items and stocks well-known brand names such as Stellar and Sabatier.