Businesses in West Norfolk are being urged to become Trusted Traders to coincide with National Consumers Week next week.
A free workshop will be held at Lynn’s Red Cross centre in Austin Fields on Wednesday, between 10.30am and noon, to help people who have regular contact with residents who are most at risk of being targeted by rogue traders.
Officials from Travis Perkins, B&Q, Ridgeons and Homebase have teamed up with Norfolk County Council’s Trading Standards unit to promote the programme.
And Paul Smyth, chairman of Norfolk County Council’s communities committee, said: “Rogue traders, scammers and dodgy doorstep sellers have little regard for who they defraud, even when their criminal activity harms the old, the infirm and vulnerable people in our communities.
“I would encourage anyone who works with or looks after residents at particular risk from fraudsters to visit a free workshop for advice on how to prevent rogue traders harming the people they care for.”
Lynn’s Travis Perkins and B&Q stores are also holding Trusted Trader events on Wednesday, from 7.30-10.30am and 11.30am to 2pm respectively, for traders to sign up for accreditation from the programme.
The first 10 companies to become full members within 30 days will receive a year’s free membership of the programme.
Alan Clark, Travis Perkins’ regional director for Norfolk, said: “Cowboy builders and rogue traders take business away from good trades people, give legitimate and well qualified businesses a bad name and cause misery in our communities.
“We’re very happy to encourage our customers to consider signing up to Trusted Trader.
“The events will also help promote Trusted Trader to the non-trade customers that come here to buy materials and remind them to go to Trusted Trader as their first point of call when they are considering having work done in their homes.”