Lynn’s Hillington Square will not be renamed as part of the £25 million revamp being undertaken on the estate by Freebridge.
The housing association has decided to keep its historic name following a consultation with nearly 300 people.
But each of the blocks will be given more of an individual identity and there will be opportunities to name some aspects of the site.
Work has started to modernise the 1960s block.
Freebridge chief executive Tony Hall said: “The community said they did not want to see a new name for the whole area, rather they want to use and develop individual names for the blocks.
“This approach will make the blocks more distinct and help the people that live there to gain a greater sense of identity. The partial renaming will also make it easier to navigate around the square for the people that live there, and visitors to the area.
“It will also help the area to connect into the town more.”
The housing association ran a consultation event in August to understand perceptions of the area and if there was a strong case to rename.
The next stage is to look at how the new naming structure will work, and this will now be developed further with residents and the community.
Mr Hall said: “We have been really pleased with the interest that this consultation has generated and how it has captured the imagination of so many people in our area.
“We would like to take this opportunity to say thank-you to anyone who has taken the time to get involved and for your part in our work to transform Hillington Square.”