Bus company bosses have announced plans to expand their services from next weekend in response to passenger demand.
Lynx, who are based at Saddlebow, launched a regular hourly service between Lynn and Hunstanton earlier this year.
But the company has now revealed it intends to extend that service to every half hour from next Saturday, May 23, doubling the number of journeys available to passengers.
And managers say they expect further expansion over the coming months.
Director Julian Patterson said: “The service has been very well received and has had a lot of good feedback.”
He said the new journeys were intended to provide more choice to passengers, particularly at peak travelling times.
He added: “Currently, morning journeys are full into King’s Lynn, so it will give more options.”
Mr Patterson launched Lynx, which operates the 35 route from Lynn to Hunstanton via South Wootton, Dersingham, Ingoldisthorpe, Snettisham and Heacham, with fellow directors Steve Challis and Andy Warnes in January.
The route competes with the existing Norfolk Green services that serve villages between the two towns and the faster Coasthopper route.
But Mr Patterson said that, despite launching the new service in the winter, they were always confident the market would be there for them to expand quickly.
He said: “We knew there would be a lot of people in the area. We just need to be make sure we’re more frequent and have the seats to move people around.”
Under the new timetable, the company now plans to run 22 return journeys between Lynn and Hunstanton on Mondays to Saturdays and 18 on Sundays and bank holidays.
The first services will leave Lynn at 6.40am on weekdays and 8am on Sundays, with the first trips departing from Hunstanton at 7.28am and 8.58am respectively.
And Mr Patterson hopes further expansion will follow over the coming months.
He said: “We’re looking at various opportunities where we see a gap in the market or where we can offer something better. We don’t want to stand still. If we see an opportunity, we will try and do it.”