Tesco opened a drive-through superstore at its Hardwick Road site this week meaning goods can be ordered online and picked up at your leisure.
The Click & Collect Service pod is situated in the car park of the newly-built Lynn store.
In-store online collection has proved a profits booster for other retailers over Christmas, with John Lewis and House of Fraser, in particular, crediting it with sales going up.
Simon Belsham, Tesco’s managing director for grocery home shopping, said: “We believe this will be especially popular with busy mums who have the school run and children’s activities to manage.
“It offers a convenient solution to parents who want to avoid the challenge of shopping in a busy store with children in tow but can’t afford the time to stay in for the shopping to arrive at their door. We also expect it to help young professionals who want all the convenience of a pre-picked and packed shop but who cannot commit to waiting at home for delivery.
“They can collect their food shopping on the way home from work or at any other time that suits them during our extensive collection hours.”
Customers drive up to the collection point which is signposted and pull into a covered area to show staff their shopping reference details. Staff come to the customer’s car window so there is no need to get out and the shopping is then packed into the boot.
Local schoolchildren will be invited to design artwork for a special jute shopping bag to help launch the new Click & Collect service.
Mr Belsham added: “We are very excited to be able to offer this new service to our customers.
“I speak to them every day about their shopping experience and this new drive-through will now offer even more choice in how they buy their shopping.
“Customers who are stretched for time can now buy the same great products at the same great prices without having to leave their car!”
Customers order their shopping as usual on the tesco.com website choosing the Click & Collect option and booking a two-hour collection slot. They can then collect anytime within this two-hour window and collection slots are available seven days a week.
Customers who would like help placing their first order can call 0800 323 4040
As with home delivery orders the service charge (from £2) is added to the shopping bill so no money transaction takes place at the Click & Collect point.
Once the shopping is packed the customer then simply leaves.
Although the lay-out of the pod is designed for cars, a Tesco spokesman said Click & Collect is available to anyone – whether they be on bike on foot or behind the wheel.