Leading businesses in Hunstanton are linking up to take part in a scheme being promoted by Sustrans to encourage the Active Explorer.
The scheme is an engagement activity to get families travelling by foot, bike and scooter to cultural and recreational spaces.
Families collect stamps on a scorecard from participating venues and once three stamps have been secured each child in the family receives a pin badge.
On the back of the scorecard, parents are encouraged to supply personal information to enter their family into a draw to win a prize.
David Mason, at Paint me Ceramics, said: “We all go on holiday and explore but sometimes we forget what is on our own doorstep, for example when was the last time you visited the tourist information office to find out what’s happening around here?”
Mark Kacary, at the Norfolk Deli, said he thought it was a great idea.
He highlighted that his award-winning business (as is Paint Me Ceramics) is outside of the normal high street and tourist traffic flow.
He said: “This is a fantastic idea to help encourage people to discover the local area. It can also reduce the need for customers to travel for their shopping.
“Did you know I have a wet fish counter at weekends? Once discovered, I see so many repeat customers and I often source for customers’ requirements.”
Other venues involved are Hunstanton Sealife Centre, Princess Theatre, RNLI Hunstanton, Hunstanton Tourist Information Centre, Hunstanton Library, Hunstanton Heritage Centre, Bircham Windmill and the General Store in Ringstead.
The Active Explorer starts at the beginning of April and completed forms must be returned by August 7.
This is the first time that Sustrans have run this project in Hunstanton.
But it has been organised in a number of other locations before, including Newcastle, York, Bradford and Dunstable.
Each have responded positively to the project.
A comment, from the Baltic in Newcastle said: “Well done for a great project. Like I said, all families I met with were excited by it and so were our staff, too.”