Police will be out in force during the run-up to Christmas in a bid to crack down on anti-social behaviour and theft in Lynn town centre.
Extra high visibility patrols have been ordered to ensure the town is not seen as a soft touch and to help the Christmas shopping season pass smoothly.
Officers will be cracking down on shoplifting and cycling in a pedestrianised area.
The force has also teamed up with Lynn Town Centre Partnership and West Norfolk Council on a poster campaign to reduce crime and anti-social behaviour during the festive season.
Sgt Trevor Smith, of Lynn police, said: “We have increased our high visibility patrols and have a zero tolerance to cycling in the town centre and drinking to make it better for shoppers to enjoy the town centre and promote Lynn as a nice place to come and visit.
“If you are going to come to the town then store detectives and police officers will be in town and we will be targeting thieves over the festive period.
“High value item stolen during the year tend to be steaks, coffee and perfume but it changes to toys and gifts.”
The additional patrols started during the middle of November and police say they have already yielded results with a number of arrests for shoplifting.
Officers and traders hold monthly meetings to share information.
The latest discussions were held at the Lynn Marks and Spencer store on Wednesday morning.
An issue with fake £50 notes which were being passed to a number of stores in the town has also been raised.
Sgt Smith said: “The traders are working together with the Shopwatch radio and can pass information between themselves.
“The police can intervene at an early stage.”
Posters will be appearing in shop windows during the festive season which will be giving advice on how to avoid becoming a victim such as leaving bags unattended and presents on show.
And officers will be using bylaws which cover the town centre to clamp down on inconsiderate cyclists, which prompts the largest volume of complaints to police.
The town is also a Designated Public Place Order, which gives police powers to clamp down on street drinking.