Ten staff members from the Dobbies store at Lynn have volunteered to cycle 100 miles to Chesterfield next Wednesday in aid of the Teenage Cancer Trust.
The fundraisers will set off from the Hardwick Road store at 7am, and are expected to start arriving at Dobbies Chesterfield in the early evening.
They will be joined by staff from the company’s head office in Edinburgh.
Victoria Emden community champion at Dobbies in Lynn said: “We have chosen to support The Teenage Cancer Trust because they have been an excellent support mechanism for one of our young colleagues over the past year.
“Without this charity, so many young people suffering from cancer would feel isolated and struggle to come to terms with their diagnosis.
“We all recognise the fantastic work of The Teenage Cancer Trust and so we want to reward their efforts by completing this challenge.
“Colleagues will be departing from the store will be cycling in relay teams of three and the bikes have been kindly donated free of charge by AE Wallis of Heacham.
“The cyclists include colleagues from our garden centre and restaurant as well as colleagues from our head office.
“It is going to be a great challenge for everyone involved and we are all looking forward to cheering them on”
Through its varied community programme the store has supported many local schools, charities and good causes.
The ride has been arranged as part of the chain’s Charity Cycle Tour around Britain, marking the 150th anniversary of the company’s formation.
Managing director Andy King said the Lynn staff’s effort would make up part of a 2,000 mile route crossing the whole country.