Debenhams in Lynn has announced a new partnership with Help for Heroes with the aim of doing its bit to help raise £75,000.
The appeal for the charity that supports wounded servicemen and their familes, launches tomorrow with a fundraising weekend in store and it will last throughout March.
The store will also back Help for Heroes with a range of limited-edition goods.
Exclusive sweatshirts and T-shirts for men by Red Herring will be available online ranging from £20-£35, with 100 per cent of profits being donated to the charity.
Gareth Mays, manager of the Lynn store, said: “We’ll kick off the initiative with the fundraising weekend in store with the support of local Help for Heroes volunteers who will be selling merchandise and collecting donations.”
Help for Heroes’ mission is to deliver a lasting national network of support for wounded servicemen and their families. The charity inspires and enables those who have made sacrifices on their country’s behalf to achieve their full potential.
Sitting alongside BBC Children in Need and Think Pink (Debenhams’ own breast cancer initiative) Help for Heroes is the third official charity partner supported by the Debenhams Foundation. The 200-year-old department store chose these charities following feedback from its customers and employees.
The Debenhams Foundation is Debenhams’ own charity that was set up in 2012 and has raised over £1m for good causes.