The director of research for national charity, Prostate Cancer UK, will speak at North Norfolk cycling festival, Pedal Norfolk, in May.
Dr Iain Frame will speak about the vital research being undertaken by the leading men’s health charity to help save lives.
He is responsible for the development of an ambitious research strategy for the charity and will highlight the need to take action now to ensure more men survive the disease and have a better quality of life.
Dr Frame said: “The raw truth is that prostate cancer kills one man every hour and is a very difficult disease to deal with. It is the most common form of cancer in men in the UK and will have become the most common cancer of all by 2030.
“At Pedal Norfolk, my charity team hope to inspire people to talk about the disease and encourage men to discuss any concerns with their doctor.”
He added: “We’ll be fundraising too as it’s only by investing more that we are able to undertake vital research to develop better methods of diagnosis and treatment for the future and tackle this killer disease once and for all.”
Pedal Norfolk organiser Peter Flett said: “We are delighted to welcome Prostate Cancer UK to our event and privileged to have its support in our second year.
“With a preponderance of, on the surface, very healthy males riding the event, it’s a shocking statistic that one in eight men will get prostate cancer at some point in their lives.
“An open discussion and advice from Dr Frame and the charity’s team are a great way for us to raise awareness and vital funds during the festival.”
Pedal Norfolk is held at Holkham Hall on May 3-5.