Pedal Norfolk, the family-friendly three-day cycling festival held at Holkham Hall over the May Day bank holiday has a new charity partner.
Launched in 2013, the annual Pedal Norfolk Cycling Festival has won high praise from – and a nationwide reputation amongst – serious amateur cyclists thanks to the unique way it challenges the fastest and hardest of them yet also offers rides and cycling activities, and much more besides, for partners and families.
Having grown steadily since its inception (last year the festival hosted 2,000 riders and 8,000 visitors) in 2016 Pedal Norfolk is joining the top rank of national cycling events.
Adnams is the new title sponsor and Walking With The Wounded (WWTW) is the charity partner.
Emma Hibbert, Adnams’ marketing director, said: “We’ve been involved with Pedal Norfolk since year one and seen the event grow dramatically. With the developments planned for 2016, it will be an incredible festival and we’re proud to be the headline sponsor.”
WWTW’s Kate Cleaver said: “All monies raised will go to our Head Start programme that addresses the needs of ex-service personnel suffering mental injuries and provides access to effective therapeutic support.”
Peter Flett of Hunstanton cycling shop Fatbirds, founder of the festival, said: “In 2016, thanks to our many supporters, the cyclists themselves, and above all thanks to Adnams taking title sponsorship and WWTW agreeing to be the charity partner, we believe Pedal Norfolk will become a major cycling and charity event that brings people from all over the UK, and further afield, to enjoy the wide open skies and wonderful roads of north Norfolk.”
Pedal Norfolk is held at Holkham Hall April 30 to May 2.The ultimate challenge is to ride 250 miles in three days, as fast as you can. There are all manner of entertaining competitions and prizes, and plenty of Adnams beer.
The event is also the only occasion when the public can – so long as someone in the family brings a bike – camp in Holkham’s grounds. Details www.pedalnorfolk.co.uk.