Four members of staff from Hughes Electrical are hoping to raise over £5000 for the East Anglian Air Ambulance this summer.
The gallant quartet will cover more than 500 miles in just five days, visiting 33 Hughes stores across Cambridgeshire, Essex, Lincolnshire, Norfolk and Suffolk.
The epic journey starts in Spalding at 8.30am on June 6 and finishes in Lynn at about 5pm on June 10.
The ride is the brainchild of Nigel Jeavons and David Youngs who work in Hughes’ Hunstanton and Wisbech stores respectively.
Mr Jeavons said: “In 2015 we organised a football match which raised money for Marie Curie Cancer Care so were looking for a change this year and came up with the idea of a bike ride and then thought – how can we make it a bit different?”
Nigel and David will be joined by Aaron Beck from Lynn and area manager Malcolm Tuff.
“We are all keen amateur cyclists but 30-40 miles is usually our limit,” said Mr Youngs. “So we will each be undertaking our own training regimes so we can build up to the 100 miles a day required. “While we have set a £5,000 target we hope to raise more and are looking to businesses and individuals across the region to sponsor our journey.
Anyone wanting to support the riders and the EAAA can visit www.justgiving.com/Hughes-Electrical