The people of Hunstanton have set out plans for how they intend to drive growth, jobs and prosperity in their seaside resort.
They are one of more than 100 coastal communities across the country taking control of their futures.
The plans lay out practical steps including updating the 2008 Hunstanton Town Centre and Southern Seafront Masterplan, carring out a comprehensive visitor survey and continuing to develop the watersports offer.
These plans which will help make Hunstanton a place where people choose to live and work for years to come.
Communities Secretary Greg Clark said that Hunstanton’s work is “proof coastal communities are ready for economic lift -off”.
Mr Clark said: “Our Great British Coast has enormous economic potential and we are determined to see it thrive all year round – not just in the summer months.
“The huge number of plans submitted, demonstrate the wave of optimism, and wealth of creative and practical ideas to boost economic lift-off.
“I now want to see their hard work and enthusiasm come to fruition by helping to deliver their ideas through the Coastal Community teams.”
Michael Ruston, vice-chairman of the Hunstanton Coastal Community Team said: “Our team members represent all strands of Hunstanton life. We are determined to drive change and ensure the town adapts to future needs. This project will help us secure Hunstanton’s long-term economic prosperity.
“The team has great support from borough councillors and officers.
“We have all achieved a lot in a very short time, and we have much more to do. Hunstanton is an expanding town with an allocation of at least 330 new houses due to be built in the next few years.
“This offers great opportunities to grow the local economy.”
More than 11 million people live in coastal communities, from major cities to seaside villages.
The tourism industry alone accounts for the employment of 250,000 people across 150 seaside resorts, and contributes £4 billion to the UK economy.
Now the Government is supporting ‘local coastal community teams’ to help revive towns and deliver their plans for future economic growth.
Local people involved in the teams have been given £10,000 to kick-start work and given expert guidance to help shape their own towns’ future prosperity.
In Plymouth there are plans to build a brand new history centre to mark the 400th anniversary of the Mayflower’s voyage to America and fund new digital hot-spots across the city, restructuring the waterfront and encouraging a cycling culture.
In Folkestone it is intended to work with marketing specialists in developing a new town brand.
In Scarborough there is an intention to restructure the high street, redeveloping derelict floor space and bringing good-quality new homes into the city centre