Borough council chiefs have been urged to commit tens of thousands of pounds to a major redevelopment of the Hunstanton Sailing Club and Watersports Centre.
The two bodies are working together on a bid for Coastal Communities Fund (CCF) money to build new training and competition facilities at the North Promenade site and develop marketing, training and events programmes.
And a new report, which will go before councillors next week, is calling on the authority to commit £60,000 from its Hunstanton Regeneration programme to the scheme.
The project is expected to cost around £375,000 to complete in total, with the majority of the money coming from the CCF, if the current bid is successful.
The report said: “Expanding the watersports offer in Hunstanton is a key element of the council’s vision to regenerate the resort.
“The Centre’s plans will make a significant contribution to achieving the vision and deliver economic and social benefits for the town.”
The council and sailing club have been invited to submit a detailed application by mid-October, after an initial approach was accepted in the spring.
A decision on which schemes will be funded by the CCF, which aims to encourage economic growth in coastal areas, is expected early next year.
In a progress report submitted to the council, the club’s Commodore, Mick Ford, said: “It is perhaps a little too early to say what economic benefit to local businesses has been achieved so far.
“However, a new business hiring out kayaks has been set up using club facilities and links have been forged with a kite surfing business recently set up in the town.
“There is no doubt that increased activities such as national sailing events and youth training schemes will attract more visitors to the town, which will benefit local businesses.”
The project is set to be debated by the borough council’s resources and performance panel on Tuesday ahead of a cabinet meeting the following day on Wednesday, September 10.