Hunstanton students Bin It!

Bin It performers Alex Walton (left) and Rachael Beaney demonstrate to Smithdon students, from left, Ellie Heasman, Jamie Walden, Josh Webb and Danny Kind the importance of keeping the environment litter free ANL-140411-115201001

Bin It performers Alex Walton (left) and Rachael Beaney demonstrate to Smithdon students, from left, Ellie Heasman, Jamie Walden, Josh Webb and Danny Kind the importance of keeping the environment litter free ANL-140411-115201001

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The importance of keeping the environment litter free was emphasised at Smithdon High School in Hunstanton on Monday morning.

Children returned to assembly after the half-term break to find the award-winning drama-based education programme, Bin it! on offer.

Bin It! educates students about responsibility and litter, has launched its ninth annual nationwide tour of schools.

The educational roadshow aims to demonstrate that littering is a habit that needs to be broken, challenging students to change their behaviour and understand the implications of littering, in particular the penalties they can incur if they litter.

Developed by the Wrigley Company, in partnership with specialist education consultancy Rapport, Bin it! is targeted at 11-13 year olds and encourages them to think about why people litter, reflect on their own behaviour and emphasises the importance of caring for their local area and to take pride in where they live.

Since the Bin it! tour began, the programme has visited 350 schools in the UK, reaching over 52,000 pupils.

Bin it! uses a team of actors to engage and educate young people about the problem of litter.

This hands-on approach encourages pupils to make positive choices about the responsible disposal of litter in their community.

Bin It! has a proven record of success, with results showing that a significant proportion of pupils think more about litter disposal having taken part in the session.