Business leaders in Lynn have been urged to do more to help the town cash in on the new Pokemon craze sweeping the nation.
West Norfolk Council chiefs say there has been a huge response to the game, with players flocking to several of the town’s most famous landmarks to play.
But, during Thursday’s full council meeting, Patrick Rochford asked whether more could be done to encourage players to do more around the town.
And he called for a drive to engage players with the town’s programme of festivals and events, which continues this Sunday with the Mods and Rockers day on the Tuesday Market Place.
Elizabeth Nockolds, the council’s cabinet member for culture, heritage and health, said: “It’s been incredible.
“We’ve had hundreds of young people around the Custom House, the Walks, the Red Mount and Bandstand.”
Mrs Nockolds added that staff at the town’s tourist information centre, which is in the Custom House, had also encouraged players to come into the building and given them programmes for forthcoming town centre events.
But she said traders could also do more to bring fans of the game into the town.
She said: “The businesses could offer them all sorts of things. It would be really good if businesses could get involved.”