Treats are in store for shoppers in Fakenham town centre with the opening this week of Kinnerton Confectionery’s new shop.
The Chocolate Factory Shop in Millers Walk saw brisk business on its first day of trading on Monday.
And the shop is good news for two staff who previously worked at the same premises when it was occupied by Shoe Zone as they are among the seven full and part time employees taken on to run the store.
The factory shop marks the start of a new presence in the town for Kinnerton, which is one of the area’s major employers, and which previously had a concession in the town’s Aldiss superstore.
Finance manager for Kinnerton, Claire Hollingworth, said: “To have this presence in the town is great, and helps us connect with the community. Not everyone is aware that we are here in the town. We opened the shop so that we could create a positive atmosphere for our customers and it gives us the opportunity to sell our goods in a lovely environment.
“Trading on Monday was way above expectations and people were in the shop at 9am buying chocolates. We have some great products on sale including those with a Halloween theme, gift bags and boxes, advent calendars, Christmas chocolates plus some well-known brands we produce.”
She paid tribute to Karen Baker, the shop’s manager, who has put a huge effort into preparing the shop and ensuring it was ready for the opening. “In just over two weeks, there has been much to do, especially at the back of the store, which is a packing area and needs to meet food standards. Much hard work has gone into filling the shelves,” said Claire.
The factory’s stock is constantly changing and the goods in the shop are sold at a discounted price.
Kinnerton will also use some shop space to highlight its fundraising in aid of the charity it supports, Norfolk Hospice, Tapping House.