I was recently invited to a school careers day in town where I was asked ‘what does a Managing Director do all day?’ At first I started to simply repeat what my job description says, but at the first mention of things like ‘profit margin’ and ‘autonomous business unit’, I started to get bored myself. The Year 9 students, meanwhile, seemed horrified that instead of spending my days in high-powered meetings with the likes of Taylor Swift and Richard Branson, I’m more likely than not to be found in my slightly grotty office looking at spreadsheets.
So it got me thinking about not only my job description, but that of the whole radio station. We have some phrases at KL.FM that we call our Carthage Messages (I won’t explain where that names comes from here because it’d fill a whole page, but it’s to do with the power of repeating things as many times as possible).
One of these phrases is that one thing we can do, or at least try to do, and one that not many other businesses are lucky enough to be able to do, is ‘changing people’s lives’. It sounds a bit grand but what a great ambition to have. Changing people’s lives. But can a commercial radio station in sleepy old King’s Lynn really change someone’s life?
A few weeks ago our secret sound was won by a lovely lady called Ann who told us the sad story of how she couldn’t afford a headstone for her baby. You’ve probably already heard that because of the amazing generosity of our listeners she can now afford one. Or perhaps you heard how we were able to help Victoria who was ill in hospital in London and was missing her eight kids.
Next month we’ll be working closely with the Purfleet Trust to help them support some of the most vulnerable people in our community. In December our annual Toy Appeal will, I am sure, give us the chance to put a smile on the faces of hundreds of disadvantaged youngsters and we’ll also be hosting the Young Hero Awards which will be a chance to recognise and say thank you to some amazing people who so often get overlooked.
We’ve been doing this sort of stuff for years and sometimes it stops being special and just becomes normal. But it’s not. It’s really not normal for a local radio station to do so much. And I think there are two reasons why we do it. Firstly, the people at the radio station want, in real office cliché speak, to go the extra mile to help. And secondly, this wonderful community of West Norfolk supports us in everything we try to do. And as long as our listeners support us, we’ll carry on doing the best we can to ‘change people’s lives’.