They are the plastic building blocks that enhance children’s playtimes and are the biggest enemy of bare feet in homes everywhere in the UK.
And brick by brick, it has become the largest Star Wars licensee since it was first introduced back in 1999.
But the humble Lego set made a big step up from the living room toy box to a major exhibition at Fakenham racecourse last week.
Thousands flocked to the three-day Star Wars display which took Fakenham couple Adrian and Diane Fletcher a whole year to build.
Mr Fletcher explained: “We’ve been collecting different sets of Lego for sometime. It’s been more of an hobby than an obsession.
“If first really began when we attended craft fairs.
“My son sat there bored one day and I asked him what he’d like to see and he responded ‘A big Lego display’ and it has just gone from there.
“We stored it everywhere within our house, the garagae and also a friends house.
“I found everything and my wife built everything. She has been building it every day for a year after finishing work.”
The display, which filled 19 stables at the racecourse, covered all seven Star Wars films, The Rebels, Clone Wars and Expanding Universe.
More than 305 kits depicting the blockbuster movie were on show during the three-day extravaganza before all models were up for sale on the Sunday.
Youngsters also had the opportunity to build lego at the exhibition, while there was also a raffle, a stable containing board games and another which was used as a gallery.
“Lego is the most popular toy and the Stars Wars franchise is the most popular in the world so we couldn’t really go wrong,” said Mr Fletcher.
“We’ve held other Lego exhibitions at Holt Hall in the past and had around £2,000 people attend, so we knew it would be popular.
“We were reasonable with the prices. With there being so many youngsters there we wanted to make sure that people could afford the kits.”