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King’s Lynn store customers raise £100,000 for charity

DFS store staff at the Lynn branch with representatives from the British Heart Foundation in advance of the charity's 'Ramp Up The Red' day.
Centre are the British Heart Foundation's Keith Varney and Michelle Runnacles with DFS' Chris Bloy (left) and Matt Dawson.

DFS store staff at the Lynn branch with representatives from the British Heart Foundation in advance of the charity's 'Ramp Up The Red' day. Centre are the British Heart Foundation's Keith Varney and Michelle Runnacles with DFS' Chris Bloy (left) and Matt Dawson.

Lynn’s branch of DFS is thanking local customers who helped raise more than £100,000 for the British Heart Foundation (BHF) Furniture and Electrical stores.

To celebrate, the Lynn DFS store held a special event to support the BHF’s flagship fundraising campaign, Ramp up the Red, and used the opportunity to present the funds raised to the BHF.

On Friday, February 7, the British Heart Foundation is asking people to pay £2 to “Ramp up the Red” and help fight heart disease.

Michelle Runnacles, store manager for BHF Furniture and Electrical stores met with DFS store manager Matthew Dawson and colleagues to acknowledge the £100,000 the partnership has raised locally.

The money has been raised through the BHF and DFS’s free sofa collection service. Any DFS customer who needs to dispose of an unwanted sofa can take advantage of the free collection service. Donated sofas are then taken to local BHF Furniture and Electrical stores to be sold, with every penny of profit going on to fund life-saving research into heart disease.

Nationally, DFS customers have helped to raise more than £2.2 million towards the fight against heart disease since the partnership launched in 2012.

Mr Dawson said: “Our free collection service helps customers dispose of their unwanted sofas in a safe, convenient and sustainable way while raising money for the BHF and putting hundreds of sofas in new homes! It really is a win-win situation.”

The store showed its support for Ramp up the Red with activity centred around one of the store’s red sofas. Colleagues joined in, wearing red on the day to show their support in the fight for every heartbeat.

Michelle said: “We’ve been overwhelmed with the generosity of DFS customers in our area. By donating their old sofas they have not only given someone else the chance to get a new sofa but they have also helped to raise vital funds which will help fight heart disease.”

The money raised from the partnership is enough to fund ten heart failure nurses for three years or fund a heart research programme for five years.

Visit bhf.org.uk/red for more information on how to get involved.

 
 
 

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