The appeal to save Hunstanton’s Lifestyles festival has been boosted by a £10,000 sponsorship deal with a West Norfolk company.
Highline Extreme, who are based on the St Johns business estate in Downham, has agreed to become a headline sponsor of the event, which faces being axed for good unless £50,000 is raised to stage it this year.
Company owner Chris Peach said the event went “hand in glove” with their work to build specialist climbing walls, skate parks, ramps and Parkour courses.
He said: “Everything about it works really well for us. It’s the right product, right people, it’s exciting and extreme, and it’s in Norfolk. I’m really excited about it.”
A second Downham company, New IT, has also given its backing to the festival ahead of a supporters’ evening which is being held at Hunstanton’s Princess Theatre tomorrow from 6pm.
Anyone interested in either sponsoring the festival, making a donation or volunteering at it is welcome to attend.
Officials from the Lifestyles Association, who are now running the event, say the two donations have gone a long way towards securing the future of the event.
The association plans to announce provisional dates for the festival to take place later this year if they reach an initial £20,000 fundraising target by the end of this month.
Supporters can also make donations online by visiting www.lifestylesassociation.org.uk/appeal.