Cartoon characters, reindeer, dogs and mankinis were seen dashing into the cold sea for the annual Hunstanton Christmas Day swim.
Event organisers, Hunstanton Round Table, were thrilled to see an estimated 2,000 to 3,000 spectators turning out to cheer on the brave participants.
Approximately 145 swimmers in a range of costumes, including Mario characters, Father Christmas and even a group of men wearing Hawaiian grass skirts, ran out into the sea before submerging themselves for good causes. One swimmer brought along his dog in a Santa hat.
After a bracing dip, swimmers warmed up with a hot drink before heading home for lunch.
One of the people behind the annual event is swim officer Michael Jackson.
He said: “We are really pleased with this year’s swim and think we have raised a lot of money. A lot of people have put in a great deal of effort.
“It was high tide at 11.10am so it was right up to the prom and people did not have to wade out far.
“It looked pretty cold when they went in but some of our guys who have done it before said the temperatures were quite mild.
“We were pleased to see so many spectators. It was definitely one of the better years.”
Prizes were awarded for the best costumes and the group award was presented to the swimmers dressed as Mr Men characters.
The swim has been a firm fixture in many West Norfolk families Christmas day routines for more than 50 years.
The 2012 event raised more than £5,000 which was divided between good causes such as Scotty’s Little Soliders and Scout troops.