Christmas seems to come earlier each year – at least as far as shops are concerned.
The first cards and decorations start to appear when summer is barely over.
Retailers’ advanced preparations seemed more premature than ever during this year’s extended warm spell.
Shoppers in Lynn town centre this week tended to agree and were in no hurry to start their Christmas shopping.
With more than two months to go and shop shelves already stacked with festive goods, Dom Smith said: “It’s before Halloween so I think it’s very early.”
Mr Smith, of Tilney St Lawrence, said he did not expect to make a start on his Christmas shopping list until November.
Finding gifts was not a worry for Ron Cohen, of Lynn.
He said: “I give money not presents. It’s too hard to find things and people like money. It does them more good.”
Christmas gift shopping was made easy by Sarah Wright, of Sleaford, who also tended to give money.
“It’s probably just the easy way out but at least they get what they want,” she said.
Michael Washington, of Wisbech, said: “I wait until the last minute. I start buying the week before Christmas and it usually works out alright.”
With only about five gifts to buy, Michael can afford to wait.
Even Patricia Bignell, who buys presents for her four children, 12 grandchildren and four great-grandchildren, said she would not start shopping until about the end of November.
A lot of presents were vouchers now and, although it was a costly time, she said: “It’s only once a year.”
Mrs Bignell agreed that shops were setting out their festive displays too soon.
“It’s bad because you start getting Christmas stuff at the end of summer,” she said.
Her aim was to complete her gift shopping a week before Christmas and then look forward to spending time with her family.
“I like to have them all together,” she said.