Hopes raised for Swaffham festival’s future

Swaffham Free Festival

Contact Dennis Tallon 01760 721550 ANL-140818-073230009

Swaffham Free Festival Contact Dennis Tallon 01760 721550 ANL-140818-073230009

Organisers of Swaffham’s Free Festival say they are hopeful for the event’s future amid renewed interest among business leaders.

Hundreds of music fans enjoyed the third annual festival, which was held on the Campingland on Sunday.

But officials from the Iceni Partnership, which staged the event in association with Root Music, have revealed they plan to hold talks with traders about next year’s event.

Partnership manager Don Saunders said: “There is interest from the businesses to promote and carry on with the music festival. They would like it to go back to the town centre.”

Mr Saunders admitted that the partnership would need financial support from businesses and community groups if the festival, which was staged in the town centre in 2013, was to return there next year.

But he said initial discussions had already taken place and a further meeting is planned to take place in either late September or early October, following the town’s forthcoming food festival.

He added: “I’m very optimistic about it.”

Up to 600 people are estimated to have enjoyed a wide range of performances during Sunday’s festival, including an appearance from the town’s very own X Factor star, saxophonist Cyril Grant.

And, despite the cool breeze that took hold, the event avoided the worst of the summer showers.

Mr Saunders said: “Of the three we’ve run it was the least stressful.”




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