Developers have unveiled plans which could see dozens of new flats built on the site of a former garage in Hunstanton.
Community leaders are set to be briefed in the coming weeks on the plans for the site on St Edmund’s Terrace.
And a public exhibition on the scheme is expected to be held next month.
Developers McCarthy and Stone believe that the site could accommodate around 32 retirement apartments, plus associated car parking.
They claim the proposals for a complex of their Later Living homes would meet an existing need in the resort.
A spokesman said: “McCarthy & Stone’s strength lies in our experience of building homes tailored to the needs and aspirations of our older residents promoting independence and allowing older people to continue to lead healthy and active lives.
“Our plans aim to meet the needs of local residents keen to remain in Hunstanton.
“The proposal would offer an opportunity to introduce a sensitive form of development which will be designed to enhance the surrounding area, regenerate this disused site and increase local housing choice.”
Similar apartments are currently on the market at around 200 other sites developed by McCarthy and Stone across the country.
A planning application for the Hunstanton site has yet to be submitted to West Norfolk Council, but the company says that the views of local people will be taken into account before a final proposal is submitted.
Neighbouring residents and community leaders, including officials from the town’s Civic Society, will be consulted on the proposals during February, ahead of a planned public consultation in March, though no dates have yet been announced.
The company have also set up a free telephone number, 0800 2987040, for any residents who would like more details about the proposal ahead of the exhibition.
“McCarthy and Stone is committed to engaging with the local community”, the spokesman said.