Lynn-based Scotty’s Little Soldiers is celebrating becoming the first charity to have a clothing line with supermarket giant Tesco.
Tesco’s clothing arm F&F has guaranteed a minimum donation of £26,900 this year to offer the branded range, but the deal could generate far more cash for the charity as well as vastly raising its profile.
The range, which the Lynn News revealed was on its way last year, is now available through Tesco’s website.
Nikki Scott, founder of the charity, said: “We are thrilled that F&F are expressing such strong support for Scotty’s and the new range of clothing looks fantastic.
“The response from customers so far has been really positive and we look forward to developing the range and raising the profile of the charity through this exciting initiative.”
All profits from the sale of the clothing – at least 40 per cent of the sale price – will go to the charity that supports children who have lost a parent serving in the British Armed Forces.
The selection includes baby grows, hoodies and T-shirts, including the Scotty’s Little Soldiers logo and with a loose nod to military wear with combat motifs, commander stripes and helicopters for the boys. The girls’ selection includes pink camouflage patterns and sparkly hearts.
Nikki, of Walpole St Andrew, launched Scotty’s Little Soldiers in memory of her husband Cpl Lee Scott, who was killed by a roadside bomb in Afghanistan in 2009. At the time, the couple’s daughter Brooke, was aged seven months and their son Kai, was five.
The charity has raised more than £1 million to fund gifts and days out for the children it supports and has three holiday homes in the UK to give families who’ve lost a loved one some time away.
Click here to view and buy Scotty’s new clothing range: Scotty’s clothing range