Lynn saw less people coming into the town centre last year compared to 2012, although numbers did increase in the last two months of the year.
Footfall in November and December was up by 4.2 per cent and 1.7 per cent respectively, compared to the 2012.
This showed Lynn bucking the national trend towards the end of 2013 with better figures than the UK average.
Footfall is measured by cameras positioned at the entrances to the town centre which measure people walking past in each direction.
The relocation of the Tuesday market to the town centre could have helped with the good performance seen in the last quarter of 2013.
There was a slight dip in footfall around the time that Sainsbury’s opened a new store at Hardwick estate, but the opening of the new Tesco store did not affect numbers in the town centre.
A spokesman for West Norfolk Council said: “Footfall activity is affected by a range of reasons including the weather, local circumstances and the wider economy.
“Whilst there was a decline in the overall footfall from 2012 to 2013, it is important to put this in context.
“Nationally, there has been a decline of around 6 per cent in footfall in 2013; King’s Lynn, which recorded a drop of 4.5 per cent is therefore performing well. 2012, which was of course Olympic and Jubilee year, saw footfall figures increase more than expected.
“We have been recording footfall since 2007, during this time the overall trend has been positive with footfall increasing by 14 per cent.”