Mention the Ramblers and pictures of stout men with rucksacks trampling over mountains singing The Happy Wanderer come to mind.
But not all of them are gnarled fell-walker veterans.
It is true that the majority of the membership are more likely to be retired, or close to it, and currently walking between five and eight miles.
The Ramblers do have a younger group, Hike Norfolk, who are happy to walk 10 or more miles most weekends.
At the other end, the Healthy Walks programme that concentrates on cardio-vascular exercise with a fairly brisk paced two miler.
King’s Lynn Ramblers walk leader, Allan Jones, believes there is a gap in the market for those who are find walks either too long or too fast or too short. He is organising a pilot scheme of short and leisurely walks based on a programme successfully run by Norwich Ramblers.
The programme starts on Wednesday, April 2, with a 3½-mile ramble around Ingoldisthorpe, led by experienced leader Keith Starks.
All the walks in the programme, which at present runs through to the end of July, start at 1.30 pm and will be under four miles. Details of walks and meeting places online at kingslynnramblers.org.
Mr Jones, said “We are trying to offer something for those ramblers who are finding regular walks too much and those who feel they can upgrade from the shorter health walks. The idea is to set a very leisurely pace and to take time to look at things along the way. Nobody will be left struggling behind the rest.
“Walkers who are not members of the Ramblers are welcome to come along for several weeks in the hope that they will eventually join.”