It was the wild flower that came to symbolise the terrible sacrifice made by hundreds of thousands of brave Tommies in the First World War.
And now almost 100 years on, a campaign is on to paint West Norfolk red with poppies as a way of commemorating their heroism.
Dobbies Garden Centre, on Lynn’s Hardwick Retail Park, is giving away poppy seeds to community groups.
It is part of the company’s community programme, Here We Grow and has been given the title Poppies For Our Heroes.
Nationwide, Dobbies has more than 12,000 poppy seeds to give away, encouraging groups to turn their attention to empty green spaces and plant poppy seeds in March and April to ensure they flower in time for Remembrance Day in November.
Victoria Emden, community champion at Dobbies, Lynn, said: “We are really looking forward to launching our latest Here We Grow campaign, Poppies For Our Heroes, and think it’s a great way for our local community to mark the 100th anniversary of the start of the First World War.
“Poppies need to be planted in March or April to ensure a colourful display in time for Remembrance Day in November.
“These displays of poppies will serve as a mark of respect for those who lost their lives in battle and in November, the whole country will be looking to remember our heroes.
“Whether you’re a school, community organisation, local charity, hospital or care centre, looking to mark this occasion we would love to hear from you.”