Two new parking promotions which council leaders will hope to bring more shoppers into the centre of Lynn have been unveiled by council officials this week.
The schemes, which will run next month and in the run-up to Christmas, are the latest to be run under the Just The Ticket initiative launched by West Norfolk Council in the summer.
And the authority’s leader has insisted the scheme is being received positively by business leaders, as he revealed his hope to be able to continue the scheme in the future.
Under the latest plans, drivers will be able to use the St James multi-storey car park between 2pm and midnight each day throughout October for £1.
And the same fee will apply to all the council’s car parks in the town on the Thursdays leading up to Christmas between 3pm and midnight from November 28.
Council leader Nick Daubney said: “It’s an offer to try to boost trade for the retailers. If it is a success, I would hope we can do more.”
As previously reported, the council set aside £100,000 in its budget to fund a series of parking promotions during the current financial year.
The first Free After Three programme ran on Wednesday afternoons during the school summer holidays.
Meanwhile, this weekend is the penultimate weekend of the Super Sunday promotion, which allows motorists to pay for an hour’s short-stay parking in the town and stay for the whole day.
It is the first year that the authority has run programmes of this kind and Mr Daubney admitted it was “new territory” for the council.
No figures have so far been produced for the impact of the promotions, as officials have said it is difficult to compare the situation this year with last year, because of the unknown impact of factors such as the fine summer weather compared to a poor tourist season in 2012.
However, Mr Daubney said footfall in the town centre had been “going through the roof” in recent times, while the response to the parking programmes from traders had been “fairly positive” so far.