Plans have been submitted to put up 13 advertisement boards on Lynn roundabouts.
Marketing Force has been appointed by Norfolk County Council to manage its roundabout sponsorship scheme.
It has now submitted three planning applications to West Norfolk Council.
The firm has applied to put up three signs on the Queen Elizabeth Way, four in Scania Way and five on the link road to the Hardwick Industrial Estate.
The application’s planning statement says: “Of the 50 roundabout locations included in the scheme sponsorship has been secured on 100 per cent of sites, which indicates the demand for branding opportunities for local businesses in the county.”
It adds: “It is widely acknowledged that councils are facing budget cuts and in order to keep the maintenance levels similar to that previously enjoyed by residents and the general public, income generation schemes such as roundabout sponsorship are being explored and implemented to sustain amenity standards county-wide.”
The application states that the signs will have “in partnership with Norfolk County Counci” running at the bottom.
The planning statement adds that the majority of businesses who agree to sponsor signs are generally located close to the site.