Dozens of walking enthusiasts and campaigners are set to descend on Swaffham next weekend when the town stages a national conference on the issue.
Two town venues, the Green Britain Centre in Turbine Way and the Assembly Rooms in the Market Place, will host the annual gathering of Walkers Are Welcome, a national initiative which aims to encourage towns and villages to welcome ramblers.
More than 100 people are expected to attend the conference, which is being held on Saturday, October 19 and Sunday, October 20.
And officials from the town’s Iceni Partnership, who are organising the event, hope it will provide a big boost for tourism in the region.
Organiser Kate Francis said: “We are aiming to show the conference delegates that Swaffham is a great place for accessing the diverse and beautiful countryside of the Brecks, with two important walking routes on our doorstep, the Nar Valley Way and the Peddars Way.
“The conference is usually held in areas of the UK perhaps more famous for walking holidays, so to have it here this year is fantastic.”
Founded in 2007, the Walkers are Welcome scheme aims to promote walking by helping communities to provide good quality information about walking routes, ensure paths are well maintained and to promote local public transport links.
Last year, Swaffham became the first town in East Anglia to apply for the scheme’s badge and dozens of town businesses have already given their support to the idea.
Places are still available for local walking groups to attend the conference to find out more about the scheme.
Contact the Iceni Partnership on 01760 722800 for more details.