Tourists getting into trouble on Brancaster beach is not a new problem after the Lynn News has recorded the deaths of at least three people over the last 50 years.
The death of Lynn solicitor Martin Gethin at the ship wreck on the beach prompted the formation of the auxiliary coastguard many years ago.
Fifteen-year-old David Baylis, of Pinchbeck, near Spalding, went missing while swimming in the channel in July 1968.
He had been swimming with his 13-year-old sister, who was rescued, when he disappeared.
His body was later found by a search party.
Five-year-old Jake Parker is the last person to die on the beach in 2000.
Jake, of Wellingborough, near Peterborough, went missing on Sunday, August 13, while playing close to the ship wreck during a family daytrip.
Scores of volunteers stepped forward to help search for the youngster.
Sadly his body was found close to the wreck by a private yacht on Wednesday, August 16.
His body was secured by the skipper until Hunstanton Lifeboat arrived.
His parents Kevin and Debbie said in statement at the time: “Jake was a real diamond, a cracking little kid.”
Last month, the Hunstanton Lifeboat crews were again called out to the Wreck Sands to rescue three girls from Wisbech who were left clinging to a marker buoy after being caught out by the tides.
Zoe O’Donnell, 23, and her 12-year-old twin sisters Molly and Daisy had been swept out their depth.
Two of the girls lost grip of the buoy and were swept further out to sea.
RNLI Senior Helmsman Michael Darby jumped into the sea and swam to the terrified girl left clinging to the buoy.
He took hold of her and managed to inflate his life jacket in order to keep them both afloat.
After the incident the girls and mother Stacy O’Donnell visited the station to thank the crew.