Hundreds of people turned out to see the inaugural Fakenham Shopkeepers Olympics and Showcase Day on Easter Saturday.
Crowds gathered in the streets to see local clubs and businesses demonstrate what the town has to offer to residents and visitors.
The shopkeepers’ competition saw traders fight it out in a range of activities including table tennis, military circuits, an inflatable golf challenge, football and rugby skills, a gym triathlon, an Easter race and a grand tug of war.
The eventual winners of the Brenda Coldrick Community Cup were the red team from Norwich Street who threw out a challenge for next year.
“Try and take this from us next year” said an exuberant Becky Codman, who runs the Tudor Tea Rooms.
At the same time a performance area featured demonstrations and join-in sessions including dancing, Zumba, boxercise, martial arts and more. A broad selection of local stalls lined the closed off streets.
Richard Crook, from Active Fakenham, who organised the event, said: “It was a great day. Everyone seems to have had fun and we have shown that Fakenham has lots to offer residents and visitors.
“The feedback has been fantastic. We themed the day around activity and being inclusive. Most of the activities are available in Fakenham all year through local clubs or businesses and I have been told many have signed up new people. I have also been told that many shops and cafes were very busy on the day.
“We are already planning a range of events through the summer to build on this and will no doubt repeat this event in 2015.”