Calls have been made to improve safety on a beach after it is claimed visitors are more aware of a flying golf balls than the dangers of the changing tides.
Brancaster Beach has witnessed at least three deaths over the last 50 years and scores of rescues, including that of three Wisbech girls last month, as visitors become trapped close to a ship wreck when the fast-moving tides have turned.
Now RNLI spokesman Geoff Needham is calling for greater education of visitors after completing a survey in which holidaymakers said they were more aware of warnings about flying golf balls than the nature of the tides.
He has also suggested the employment of a beach warden during peak season to warn visitors.
Mr Needham will be meeting with Brancaster Parish Council and beach owners, the National Trust, on October 1 to share his ideas of how to improve safety.
He said: “It would be better if we can educate people and make them aware of the tides.
“I did a little survey when I asked people going through if they saw the signs. The main sign they saw was warning about golf balls. There are signs out there, but people don’t really read the signs. Maybe they could address the situation to make them more readable and eye-catching.
“There will always be the possibility that people will die, we want to prevent that.”
Parish councillor Noel Linge said members are concerned about the beach.
He said: “We want to discuss the matter to see if it can be improved. People see Brancaster as a dangerous beach but it is not if you remain on the beach – the problem comes when people walk out to the wreck and the tide comes in.”
A National Trust spokesman said: “We have more than 150,000 visitors to Brancaster beach every year and thankfully serious incidents of this nature are rare.
“We already employ a coastal ranger who covers the Brancaster area and who works closely with Natural England, which manages Scolt Head Island. We also have highly-visible safety signs in place at the entrance to the beach, modelled on the RNLI’s guide to beach safety signage.
“We share the concerns and will be meeting with other organisations with an interest in Brancaster beach in early October, when we will discuss how we can work together to increase public awareness of tidal dangers.”