Motorists in West Norfolk are being urged to slow down as police launch a new campaign against speeding.
Officers began their week-long clampdown yesterday, as part of a Europe-wide campaign.
And, as well as being by the roadside, they will also be using social media to help get their message across.
Chf Insp Chris Spinks, head of Norfolk’s roads policing unit, which is based at Swaffham, said: “Drivers who speed are more likely to be involved in a collision because they have less time to react to situations.
“Speeding is recognised as one of the ‘fatal four’ offences which leads to people being killed or seriously injured on our roads alongside drink driving, using a mobile phone and seatbelt offences.
“The limits are in place for a reason, to reduce casualties and keep the roads safe for everyone.
“During this campaign we’ll be speaking to drivers using a mixture of education and enforcement to get the message through to slow down.”
The standard penalty for breaking the speed limit is a £100 fine and three penalty points on the driver’s licence, though some motorists can choose to complete a speed awareness course.
However, more serious offences will go before the courts, where offenders can face more severe penalties.
The Norfolk force’s campaign will continue until this Sunday, August 24.
It is part of a much wider initiative co-ordinated by the European Traffic Police Network, known as TIPSOL, which will tackle speeding in 28 different countries across the continent.
TIPSOL president Koen Ricour said: “Anyone who still believes that speeding is a trivial offence needs to think again.”
Norfolk Police will be posting updates on their campaign on Twitter via @NSRoadsPolicing.